+44 (0) 208 152 2949
glenn@glenncowan.co.uk
Elevate Digital – Transforming Client Acquisition
How we helped Elevate Digital overcome outreach challenges and secure high-value clients.
Overview
Elevate Digital, a boutique digital marketing agency, faced challenges in acquiring new clients in an increasingly competitive space.
They needed a scalable lead generation strategy that would bring in consistent, high-quality opportunities.
Onboarding & Needs Assessment
We conducted in-depth discussions with Elevate Digital’s team to understand their ideal customer profile (ICP), challenges, and goals.
By identifying key differentiators, we tailored an outreach approach designed to break through the competitive noise in their industry.
#2
Technical Infrastructure Setup
To ensure high deliverability and sender reputation, we set up dedicated domains, configured custom email infrastructure, and implemented a strategic warm-up process for outbound email accounts.
#3
List Building & Targeting
Our team conducted deep prospecting research, leveraging hyper-personalisation techniques to identify decision-makers in industries that benefit most from Elevate Digital’s services.
This included data scraping, LinkedIn enrichment, and competitor analysis.
#4
Creative Copy & Variation Development
We crafted multiple email sequences with engaging subject lines, personalised openers, and clear CTAs, ensuring each recipient received relevant and compelling messaging.
A/B testing was used to refine tone, structure, and call-to-action placement.
#5
Campaign Launch
The campaign was executed in a structured, multi-step sequence, incorporating strategic follow-ups to re-engage non-responders.
Engagement was continuously monitored, with real-time adjustments to optimise performance.
#6
Positive Responses & Results
Within weeks, Elevate Digital experienced a significant uptick in qualified leads, successfully securing new client relationships that had previously been out of reach.
The campaign metrics demonstrated strong engagement, reinforcing the power of a well-structured cold outreach system.
Metrics From the Campaign
Campaign Summary & Key Results
Elevate Digital needed a scalable and consistent approach to client acquisition in a highly competitive digital marketing space. By implementing a multi-step cold email outreach strategy, we effectively engaged decision-makers, generating meaningful conversations and high-value opportunities.
Through hyper-personalised intros, precise targeting, and strategic follow-ups, the campaign delivered strong engagement and conversion rates, helping Elevate Digital secure valuable client relationships that were previously out of reach.
With a 61% open rate, a 4.6% click-through rate, and a 3.4% response rate, the campaign outperformed industry benchmarks, proving the effectiveness of structured, data-driven cold outreach as a powerful client acquisition tool.
Campaign Performance at a Glance
✅ 14,548 individual contacts targeted in a strategic 5-step outreach sequence.
✅ 43,400 total email opens, achieving a 61% open rate, exceeding industry benchmarks.
✅ 3,272 total link clicks, resulting in a 4.6% click-through rate (CTR)—demonstrating strong engagement.
✅ 2,419 total replies, translating to a 3.4% response rate, driving meaningful conversations.
✅ Minimal bounce rate of just 0.8%, ensuring high deliverability and inbox placement.
✅ Total of 71,721 emails sent across the sequence, maximising reach and response potential.
Why This Worked
- Hyper-Personalised Outreach – Customised email openers leveraged industry insights and prospect-specific details, making each message feel individually crafted.
- Precision Targeting & Segmentation – The campaign focused on high-value prospects within competitive niches, ensuring higher engagement and response rates.
- Multi-Step Follow-Up Sequences – A structured 5-email sequence strategically re-engaged non-responders, significantly increasing total replies and conversions.
- Optimised Deliverability & Inbox Placement – A low bounce rate of 0.8% ensured that emails consistently landed in primary inboxes rather than spam folders.
- Data-Driven Subject Line Optimisation – A/B testing refined subject lines and improved open rates to 61%, outperforming industry standards.
- Action-Oriented CTAs – Each email incorporated clear, compelling calls to action, driving high click-through rates and response engagement.
Key Takeways
- Follow-ups drive results – A significant portion of responses and clicks came from follow-up emails, proving that persistence is key in cold outreach.
- Strong offers convert – A clear and compelling value proposition made Elevate Digital’s outreach stand out, increasing reply rates and overall engagement.
- Deliverability matters – Keeping the bounce rate at just 0.8% ensured emails landed in inboxes, not spam folders, maximising visibility.
- Clicks & replies indicate real interest – Engagement went beyond just opens, with a 4.6% click-through rate and 2,419 replies, showing true buying intent.
- A strategic approach wins – Combining targeted prospecting, well-crafted messaging, and smart automation helped Elevate Digital achieve predictable, scalable lead generation success.
Engagement
Clicks
Replies
Deliverability
Client Results
Throughout this campaign, Elevate Digital secured 44 high-value meetings, converting 14 new clients—a testament to the effectiveness of precise targeting and strong sales follow-through.
This cold email strategy generated an in excess of $100,000 in additional revenue, proving that quality outreach delivers real, high-value business opportunities.
Client Testimonial
We’ve tried countless outreach strategies, but nothing compared to Glenn’s approach. The level of personalisation and precision targeting made a real impact—conversations with potential clients became effortless, and our inbound leads have never been stronger.
Lessons Learned & Key Takeaways
What worked well?
- Hyper-personalised intros made emails highly engaging.
- Clear value propositions resonated with decision-makers.
- Multi-touch outreach increased response rates.
- Strong deliverability kept emails out of spam folders.
What we’d do differently?
- Experiment with different messaging tones to optimise engagement.
- Leverage additional data points for even deeper personalisation.
FAQ’s
How long does it take to see results?
Most clients start seeing responses within 2-3 weeks, with major traction after a full campaign cycle.
What happens after a prospect responds?
We guide clients on the best follow-up strategies to convert responses into sales calls.
Do you handle replies, or do we?
We provide full inbox management if needed, or you can handle responses directly.
Can I adjust the messaging after launch?
Yes! We continuously optimise based on performance data.
Do I need to sign a long-term contract?
No, not at all.
We will work for you when you need it. Whether that is for the launch of a new product or service, or as an ongoing arrangement.
It’s entirely up to you.
🚀 Elevate Your Outreach – Get Results Like This
Stop guessing and start generating real, high-value clients with a proven cold email strategy. Let’s build your next success story—book a free consultation today!
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“Glenn’s hyper-personalised cold email strategy transformed our outreach efforts. Within 60 days, we secured 8 high-value clients who previously wouldn’t engage with us.”
— Mark L, Head of Sales, Elevate Digital