+44 (0) 208 152 2949
glenn@glenncowan.co.uk
GrowthBoost Agency – Unleashing Digital Growth
How our tailored outreach strategy delivered a 337% increase in enquiries
Overview
GrowthBoost Agency, a digital marketing service provider, was struggling to bring in new clients and reach their ideal customer profiles.
Our comprehensive cold email strategy—from onboarding to campaign launch—resulted in a remarkable 337% increase in enquiries over 6 months.
Onboarding & Needs Assessment
#2
Technical Infrastructure Setup
Set up a secure dedicated domain, warmed up the sender reputation, and configured a robust VPS.
#3
List Building & Targeting
Built highly targeted prospect lists focusing on decision-makers in the matching GrowthBoost Agency’s ideal customer profile (ICP).
#4
Creative Copy & Variation Development
Crafted tailored, compelling copy that addressed the unique challenges faced by their potential clients
#5
Campaign Launch
Launched a phased campaign with close performance monitoring and real-time optimisations
#6
Positive Responses & Results
Delivered impressive early engagement and high quality leads.
Metrics From the Campaign
Campaign Summary & Key Results
Our latest cold email outreach campaign delivered outstanding engagement and measurable results, demonstrating the power of targeted prospecting and a compelling offer.
By leveraging a well-structured 4-stage email sequence, optimised deliverability, and engaging call-to-actions, the campaign successfully generated a high volume of responses and clicks, contributing to strong client outcomes.
Campaign Performance at a Glance
✅ 13,655 recipients targeted in a strategic multi-step outreach sequence.
✅ 7,243 total email opens, achieving a 53% open rate, well above industry averages.
✅ 3,041 total link clicks, resulting in a 8.3% click-through rate (CTR)—a strong indication of interest.
✅ 1,173 total replies, translating to a 3.2% response rate, showing strong engagement.
✅ Minimal bounce rate of just 0.7%, ensuring optimal deliverability.
✅ Total of 53,402 emails sent across the sequence to maximize reach and engagement.
Why This Worked
- A compelling email offer that resonated with the audience.
- Strong targeting & list quality, ensuring relevant messaging to the right people.
- Well-crafted email copy with clear CTAs to drive engagement.
- Deliverability optimization (low bounce rate), ensuring emails landed in inboxes.
- Follow-up strategy, ensuring prospects who didn’t engage initially were re-engaged effectively.
Key Takeways
- Follow-ups are essential – More than 40% of replies and clicks came from follow-up emails.
- The right offer matters – A strong value proposition significantly increased responses.
- Optimized deliverability – Keeping the bounce rate below 1% ensured high inbox placement.
- Engagement beyond opens – Clicks and replies showed true interest, not just passive reads.
Engagement
Clicks
Replies
Deliverability
Client Results
During this campaign our client went on to create 307 new meetings and they were able to close 82 new clients.
The cold email campaign was a staggering success for them as they have seen in excess of $136,000 extra revenue generated.
Client Testimonial
Before working with Glenn Cowan, we struggled to generate consistent leads. Now, our pipeline is thriving!
Lessons Learned & Key Takeaways
What worked well?
- Targeted list-building significantly increased engagement.
- A/B testing subject lines improved open rates.
- Follow-ups captured 40%+ of replies.
What we’d do differently?
- Optimise CTA placement for even higher click-through rates.
- Adjust message timing based on best-performing send windows.
FAQ’s
How long does it take to see results?
Most clients start seeing responses within 2-3 weeks, with major traction after a full campaign cycle.
What happens after a prospect responds?
We guide clients on the best follow-up strategies to convert responses into sales calls.
Do you handle replies, or do we?
We provide full inbox management if needed, or you can handle responses directly.
Can I adjust the messaging after launch?
Yes! We continuously optimise based on performance data.
Do I need to sign a long-term contract?
No, not at all.
We will work for you when you need it. Whether that is for the launch of a new product or service, or as an ongoing arrangement.
It’s entirely up to you.
🎯 Get Results Like This – Book a Free Consultation
Drive more leads, close more deals, and scale your business with proven outreach strategies.
Get a Custom Lead Generation Strategy for Your Business
“Before collaborating with Glenn, our outreach efforts yielded minimal results. His hyper-personalised approach transformed our strategy, leading to over 44 booked meetings in the first month alone.”
— Sarah T, Founder, GrowthBoost Agency